How Fantasy Label Works
Build your own virtual record label, draft real artists, and compete with friends — all based on the Billboard Hot 100.
Getting Started
Your homepage is command central. See and manage your current labels, check the latest chart news, and jump into creating or joining leagues.
Browse public leagues and use filters to find one that fits your style — filter by league size, duration, and more. Or join a private league with an invite code from a friend.
Want to make the rules? Create your own league. Set the roster size, league duration, and draft order. Then choose whether it should be a private league for just you and your friends, or a public league that anyone can join.
Once you join a league, create your label and select a color to represent your brand. If you're joining someone else's league, some of the colors may already be taken — so choose fast!
Spread the word! Every league has two invite options: share a link or send a direct invite to friends already on Fantasy Label.
The Draft
When everyone's joined the league and the draft begins, you'll be able to communicate using the built-in text chat or voice chat. Browse artists, search by name, and check how today's top artists are currently performing on the Hot 100.
Once you've identified an artist you want, you can add them to the queue or, if it's your turn, sign them instantly. Remember: artists can only be signed to one label per league, so make sure to sign your favorites before anyone else does!
Weekly Gameplay
Your artists earn points each week based on where they appear on the Billboard Hot 100. The higher they chart, the more points you earn. Ideally, you want to sign artists that are currently charting or will release music soon.
- Higher chart position = more points
- Points accumulate throughout the season
- The label with the most total points wins
Points are distributed when the new chart comes out every Tuesday. Then you can see the updated rankings and change up your team for the week ahead.
You have until Thursday night to drop one of the artists from your label and sign someone new in their place. You can choose up to three artists you'd want to replace them with.
Then on Friday morning, you get to see which artists got dropped and who got signed. Here's the twist: if two labels try to sign the same artist, the label closer to last place gets priority. If all of your choices are taken by labels with fewer points than you, your bid is denied and you keep your original artist. This keeps the competition fair.
You can also move artists to and from your bench. Artists on the bench won't give your label any points, so this is best for artists that haven't released music yet, or artists you feel will eventually rise in points. The option to move players on and off the bench is available at any time, except for Mondays.
Social Features
On the chats page, you'll be able to view all the group chats for the leagues you're in, as well as chats with any of your friends on the app.
You can search for specific users or send friend requests to anyone in your leagues. Customize your profile page, read your notifications, or leave feedback — we're still new, so if you'd like to make any suggestions or report any bugs, feel free to tell us all about it!
Frequently Asked Questions
Fantasy Label is a free fantasy game for music fans. You draft real artists onto your label, earn points based on their Billboard Hot 100 chart performance each week, and compete against friends or other players to have the top label in your league.
Points are based on your artists' positions on the Billboard Hot 100, which updates every Tuesday. Higher chart positions earn more points. Points accumulate across the entire league season, and the label with the most total points at the end wins.
Yes, Fantasy Label is completely free. Create an account, join or create a league, and start drafting.
Each week you can drop one artist from your roster and choose up to 3 replacement options from unsigned artists. Swaps are processed Friday morning with priority given to labels closest to last place, keeping the competition fair. If all your choices are taken, you keep your original artist.
The bench holds artists who are on your label but not actively scoring points. Use it for artists who haven't released new music yet or who you expect to rise later. You can move artists between your active roster and bench anytime except Mondays.
Absolutely. Create a private league and share the invite link or send direct invites to friends on Fantasy Label. You can also join public leagues to compete against other players.
League durations are flexible: choose from 4 weeks (quick), 12 weeks (standard), 24 weeks (half-season), or 52 weeks (full year). Pick what works for your group.
Scores update every Tuesday when the new Billboard Hot 100 chart is released. After the update, you can check updated standings and make roster changes for the next week.
Ready to Play?
Create a free account and start building your label today. Have fun playing!